Shopping in Jávea has just become easier with a new online presence about to be launched by the Xàbia Histórica trade association. A new website is being finalised that will incorporate a virtual shopping zone for local shops and businesses to offer their products and allow purchases online, a service that will be managed by Hadbos, a local company that specialises in such facilities.
And, lending his support to the initiative, councillor Juan Luis Cardona (Economic Development) stressed that the growing importance of online sales should complement the traditional method of shopping, allowing a new avenue through which to avoid the threat of a stagnation of trade. An online facility would allow shops and businesses to showcase seasonal products as well as provide a resource through which to offer old stock. Jaume Serra, representing the Xàbia Histórica association, confirmed that the portal will combine the promotion of events and news as well as a sales platform through hadbosbuy.com.
Alfonso Gallego, the commercial director of Hadbos, explained that his company has been developing the platform for some five years to provide support for small businesses and shops as a way to improve customer confidence and a guarantee of purchases. "Despite the tremendous growth of online sales, people are still wary of the buying, wondering if they'll receive the order or even giving credit card details to strangers," he said, adding that there will be an option to buy the product online and then collect directly from the shop or business. In addition, the facility could include loyalty discounts and special deals. He explained that businesses can manage their own site and can even link it with social networks such as Facebook and said that the company will provide a special training workshop for everyone who opts to join the project.
The councillor added that, although it is one of the town's business associations which has driven the online initiative, it is the intention of the town hall to bring together all the associations in Jávea to create a global portal of local trade and a special meeting for businesses and clients has been arranged for Tuesday 19th February at 8pm in the Casa del Cultura in Plaça del Baix to present the concept of online shopping.
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