Gastronomy is an activity that is not only gaining importance from an economic point of view but also from a cultural and leisure perspective as a tourist attraction that would be vital to establish the identity of an area. Not only does it become a fundamental activity to satisfy the basic need of the tourist, it can generate positive experiences for them. There is a rich tradition of local cuisine in Jávea, offering everything from tapas dishes to full Mediterranean cuisine, and in recent years there has been a growth in gastronomic events to showcase these traditions.
The food of Jávea is represented by a large number of establishments of varying types offering a wide range of dishes characterised by the quality and variety of the local products and influenced by the seafaring tradition combined with Mediterranean cuisine. This type of food is considered fundamental to link its development to the concept of the "Mediterranean Diet" that is recognised by the United Nations Educational, Scientific and Cultural Organisation (UNESCO) as an 'Intangible Cultural Heritage' since 2010.
The Department of Tourism has developed gastronomy as a tourist product for Jávea. In 2012, the town hall presented the Plan Estratégico de Xàbia (Plan de Dinamización Económica y Social) which defines twelve strategic projects to develop a town model around the concept of Xàbia Calidad - Xàbia Quality. One such project is called GastroXàbia which aims to develop the cuisine of Xàbia as a tourism product as an additional attraction on the traditional offering of sun and beach. The objectives are to convert the town into a specific destination for gastronomy through its extensive range of restaurants and bars and to link it to the concept of the "Mediterranean Diet" as well as promote the production, marketing and consumption of local products related to agriculture and fishing. This includes the promotion of the different culinary events such as Xàbia al Plat, La Mar de Tapas, Festival Internacional and Tapeo, etc. as well as encouraging the sale of local products in the indoor market, weekly market and supermarkets, etc.
The strategy is to develop the concept and brand of GastroXàbia in order to introduce the cuisine of Jávea to a wide audience and attract and retain visitors to the town. This includes the inclusion of a special section on the town's tourism website specific to the concept containing the wide range of restaurants and bars in the town and details of all the organised events and activities; in addition there will be a promotional strategy on social networks. A special Guía Gastrónomica de Xàbia will be produced to become a landmark promotion for the town whilst the brand Peix Badía de Xàbia will be created to identify products from local fisheries, emphasizing quality and consumption of local products and the brand Les Coques de Xàbia will be registered.
Mayor José Chulvi, along with Provincial Minister for Tourism Joaquín Albaladejo and Councillor Antonio Miragall (Tourism), presented GastroXàbia at the first day of the FITUR international tourism conference in Madrid.
December 2013 - Articles
- Xabia Viva explore town's Civil War Heritage
- Town Hall works quickly to clear Arenal after storm
- Local restaurant Bon Amb awarded prestigious Michelin Star
- Town hall launches customisable payment plan for municipal taxes
- Special briefing organised for residents about NIE obligations
November 2013 - Articles
- Maroc Challenge departs Javea 30th November 2013
- A special concert honouring Santa Cecilia
- Budget 2014 proposs to suspend taxes for renovations
- Javea residents vote for 2014 projects
- Javea council approves changes to assist local taxpayers
October 2013 - Articles
- Javea opens new library and community centre in the port
- Javea Town Hall works to improve natural drainage network
- Javea's multicultural conference
- Life in post-war Javea remembered in special exhibition
- Javea's volunteer fire service needs your help
September 2013 - Articles
- Javea´s time bank initiative resumes its activity
- Javea Mayor launches new online presence
- New bus station comes into service this weekend
- Grants offered for self-employment and modernisation of businesses in Javea
- Early signs show improved figures for summer 2013
August 2013 - Articles
- Getting connected - Javea seeks to exploit social networking
- CD Javea absorbs CF Mediterraneo in local fooball re-structure
- Contemporary art fills the streets of the old town once again
- Town Hall and Cruz Roja reach agreement for providing essential support services
- Javea bids it´s traditional farewell to summer through fiesta
July 2013 - Articles
- Summer music festival offers trip through Romanticism
- Cinema on Javea beach summer 2013
- New roundabout for Tosalet moves a step closer
- One of Javea´s iconic windmills restored by town hall
- Vital link between Javea town and port to be returned to two way traffic
June 2013 - Articles
- Lifesaving and beach safety monitoring begins for summer
- Javea's International Festival - offering culture and gastronomy from around the world
- Javea's Central Cinema renovation moves a step closer
- Buses in Javea
- Municipal land sale will raise cash for investment
April 2013 - Articles
- Town Hall coffers boosted by five million Euro advance
- New promenade officially dedicated to David Ferrer
- Fiesta Programme 2013 - Jesús Nazareno
- Flower crosss and flaming horns honour Jesús Nazareno
- Javea bucks the trend with the highest debt reduction of all municipalities during 2012
March 2013 - Articles
- New Arenal Promade opens
- Discover more Jávea with new Guided Tours for 2013
- Five historic windmills become municipal assets
- New exhibition in Alicante highlights discoveries on Montgó
- Traditional Crafts and Activities return to historic centre
February 2013 - Articles
- Xàbia histórica goes online with new shopping portal
- Javea strengthens its ties with film industry
- Activity centre prepares outdoor courses for youngsters
- Jávea showcases tradition and cuisine at fitur 2013
- Introducing gastroxabia: the mediterranean diet
- Las Fallas de Valencia - The Spanish Fiesta not to be missed!
- Help Desk offers talks for Foreign Residents
- Javea opens two new public Padel Courts
- Basketball Club stages special 25th Anniversary match
- Fire and Sunshine for San Antonio 2013
December Articles
- Xabia Viva call for greater investment in local heritage
- Fogueres 2013: Representatives elected for Sant Joan Festivities
- Historic Centre announces Christmas Festivities
- Sports achievements recognised in Annual Gala
- Youth Council welcomes eight new members
November Articles
- Xabia Viva organises excursion to Simat Monastery
- Xabia Al Plat opens up local fishing industry
- Work on Javea Bus Station begins
- Traditional artesan market "Art I Nadal al Carrer"
- Paseo Arenal Project - work is underway
October Articles
- Special Dickens event takes place this week in Javea
- Bicycle Day Javea 21st October
- Javea Triathlon
- Photography Competition - prizes of up to 225 euros redeemable in the shops of Javea
- Women Entrepreneurs organise a training day in Javea
September Articles
- The findings at the Migdia Cave are 4683 years old
- New children playground strenghtens the leisure facilities of the Arenal beach in Jávea
- Initiative to bring affordable golf to youngsters in Javea
- Javea undergoes a long-awaited sea change - Javea's Arenal
August Articles
- The weekly open market in Javea extends to the Church Square
- Javea is looking for its singular trees
- English texts on the history of Xàbia that illustrate the Soler Blasco Museum
- Traditions kept alive by Festes del Portitxol
- The Marroc Challenge Rally returns to Javea for the next Winter Edition
July Articles
- Photographic exhibition opens as a preview to the Javea Jazz Festival
- Moors & Christians, July 2012
- The Town Hall of Javea maintains its financial aid to sports clubs and associations
- The Department of Sports organizes water-sports courses for children in Javea
- The Arenal Beach inaugurates new Tourist Information kiosk
- Xàbia Histórica programmes four nights of concerts each week throughout the summer
May & June Articles
- The retail and hospitality sectors of the Port come together under the new trademark Xàbia Port
- Javea's Dept of Environment enlarges the 2nd viewpoint in Les Caletes for better views of Cap Negre
- The Javea Town Hall organizes a workshop to teach job-seeking skills to young people
- The International Festival in Javea to take place 28 to 30 June
- A special booklet captures the magic of Javea's Nit dels Focs
April Articles
- The Department of Education in Javea organises a children's theatre workshop
- The Fiestas in honour of Jesus Nazereno bring running of the bulls, theatre and music to Javea
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A new BMX circuit opens in the area of Pou de Moro in Javea
- Javea outlines the schedule of activities to celebrate its 400th anniversary as an independent Municipality
March Articles
- Nit dels Focs Xàbia - an event of Local Tourist Interest
- Javea Museum hosts an exhibition on the Central Cinema
- The Old Town of Javea to host concerts every Friday during the spring
- Javea Town Hall fixes up a new view point above the Caleta del Port
- Javea Easter market with over 70 artisan stalls
February Articles
- Javea Council sets up a Local Jobs Creation Board
- Historic Centre Celebrates San Sebastian in Style
- Spain´s Foreign Minister makes official visit to Javea
- Culture Department opens registration period for next quarter´s workshops for people over 30s
- Festive leisure activities for Javea children continue
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