Representatives have taken stock of the recent appearance at the FITUR 2013 tourism fair in Madrid during which Jávea showcased its traditions and cuisine to promote the town through a unique identity. Councillor Antonio Miragall (Tourism) explained that a major shift in strategy whereby they joined the main exhibition stand for the whole of the Costa Blanca allowed Jávea to "gain an identity as a region" and promote itself within the rich environment offered as a whole. And mayor José Chulvi added that this meant that those who visited the town "would not think about moving from town to town but enjoy an area that offers not just sun and sand but also a stunning landscape, excellent cuisine and traditional culture". Both agreed that the experience as part of the Costa Blanca stand was excellent, adding that this strategy was the starting point for promoting the town during a time of austerity.

Far from being lost in a sea of Costa Blanca promotion material, councillor Miragall said that steps were taken to promote the identity and uniqueness of the town by showcasing its cuisine with demonstrations by the Agrupación de Restauradores de Xàbia (ARX) who prepared the traditional dish of 'Creut de Peix', a tasty fish stew which more than 1,300 people were able to enjoy after watching how it was made. In addition, the fine tradition of the town was demonstrated with performances from the excellent dancers and musicians from the Grup de Danses Portitxol who brought a little bit of Valencian culture to Madrid.

These initiatives were supported by the rental of two advertising billboards featuring the image of local tennis hero David Ferrer on the Madrid Metro system at positions like Callao where more than 350,000 people pass through in a month as well as two press conferences in which town representatives presented both the new gastronomical brand of GastroXàbia and the spectacular Nit dels Focs in June which was recently awarded the status of Fiesta de Interés Turístico Local. There were also a number of contacts made with people who are interested in investing in the town as well as online promotional companies such as Muchoviaje, Trivago and Minube and other specialised social networks.

The mayor said that he was lucky to have a councillor responsible for Tourism "who knows that area very well and knows how to operate at such fairs" and also thanked the ARX and Grup de Danses Portitxol for taking time to get up early and endure a long return coach trip to Madrid to demonstrate that "in addition to the sun and beaches for which we are known, Jávea has so much more to offer".

December 2013 - Articles
- Xabia Viva explore town's Civil War Heritage
- Town Hall works quickly to clear Arenal after storm
- Local restaurant Bon Amb awarded prestigious Michelin Star
- Town hall launches customisable payment plan for municipal taxes
- Special briefing organised for residents about NIE obligations

November 2013 - Articles
- Maroc Challenge departs Javea 30th November 2013
- A special concert honouring Santa Cecilia
- Budget 2014 proposs to suspend taxes for renovations
- Javea residents vote for 2014 projects
- Javea council approves changes to assist local taxpayers

October 2013 - Articles
- Javea opens new library and community centre in the port
- Javea Town Hall works to improve natural drainage network
- Javea's multicultural conference
- Life in post-war Javea remembered in special exhibition
- Javea's volunteer fire service needs your help

September 2013 - Articles
- Javea´s time bank initiative resumes its activity
- Javea Mayor launches new online presence
- New bus station comes into service this weekend
- Grants offered for self-employment and modernisation of businesses in Javea
- Early signs show improved figures for summer 2013

August 2013 - Articles
- Getting connected - Javea seeks to exploit social networking
- CD Javea absorbs CF Mediterraneo in local fooball re-structure
- Contemporary art fills the streets of the old town once again
- Town Hall and Cruz Roja reach agreement for providing essential support services
- Javea bids it´s traditional farewell to summer through fiesta

July 2013 - Articles
- Summer music festival offers trip through Romanticism
- Cinema on Javea beach summer 2013
- New roundabout for Tosalet moves a step closer
- One of Javea´s iconic windmills restored by town hall
- Vital link between Javea town and port to be returned to two way traffic

June 2013 - Articles
- Lifesaving and beach safety monitoring begins for summer
- Javea's International Festival - offering culture and gastronomy from around the world
- Javea's Central Cinema renovation moves a step closer
- Buses in Javea
- Municipal land sale will raise cash for investment

May 2013 - Articles
- New land registry information point opens in Javea
- AMJASA reports profits of more than 700,000 Euros for 2012
- Javea schoolchildren learn English the fun way
- Three days of nautical entertainment to kick off summer
- Javea counting down the days to Fogueres 2013

April 2013 - Articles
- Town Hall coffers boosted by five million Euro advance
- New promenade officially dedicated to David Ferrer
- Fiesta Programme 2013 - Jesús Nazareno
- Flower crosss and flaming horns honour Jesús Nazareno
- Javea bucks the trend with the highest debt reduction of all municipalities during 2012

March 2013 - Articles
- New Arenal Promade opens
- Discover more Jávea with new Guided Tours for 2013
- Five historic windmills become municipal assets
- New exhibition in Alicante highlights discoveries on Montgó
- Traditional Crafts and Activities return to historic centre

February 2013 - Articles
- Xàbia histórica goes online with new shopping portal
- Javea strengthens its ties with film industry
- Activity centre prepares outdoor courses for youngsters
- Jávea showcases tradition and cuisine at fitur 2013
- Introducing gastroxabia: the mediterranean diet

January 2013 - Articles
- Las Fallas de Valencia - The Spanish Fiesta not to be missed!
- Help Desk offers talks for Foreign Residents
- Javea opens two new public Padel Courts
- Basketball Club stages special 25th Anniversary match
- Fire and Sunshine for San Antonio 2013

December Articles
- Xabia Viva call for greater investment in local heritage
- Fogueres 2013: Representatives elected for Sant Joan Festivities
- Historic Centre announces Christmas Festivities
- Sports achievements recognised in Annual Gala
- Youth Council welcomes eight new members

November Articles
- Xabia Viva organises excursion to Simat Monastery
- Xabia Al Plat opens up local fishing industry
- Work on Javea Bus Station begins
- Traditional artesan market "Art I Nadal al Carrer"
- Paseo Arenal Project - work is underway

October Articles
- Special Dickens event takes place this week in Javea
- Bicycle Day Javea 21st October
- Javea Triathlon
- Photography Competition - prizes of up to 225 euros redeemable in the shops of Javea
- Women Entrepreneurs organise a training day in Javea

September Articles
- The findings at the Migdia Cave are 4683 years old
- New children playground strenghtens the leisure facilities of the Arenal beach in Jávea
- Initiative to bring affordable golf to youngsters in Javea
- Javea undergoes a long-awaited sea change - Javea's Arenal

August Articles
- The weekly open market in Javea extends to the Church Square
- Javea is looking for its singular trees
- English texts on the history of Xàbia that illustrate the Soler Blasco Museum
- Traditions kept alive by Festes del Portitxol
- The Marroc Challenge Rally returns to Javea for the next Winter Edition

July Articles
- Photographic exhibition opens as a preview to the Javea Jazz Festival
- Moors & Christians, July 2012
- The Town Hall of Javea maintains its financial aid to sports clubs and associations
- The Department of Sports organizes water-sports courses for children in Javea
- The Arenal Beach inaugurates new Tourist Information kiosk
- Xàbia Histórica programmes four nights of concerts each week throughout the summer

May & June Articles
- The retail and hospitality sectors of the Port come together under the new trademark Xàbia Port
- Javea's Dept of Environment enlarges the 2nd viewpoint in Les Caletes for better views of Cap Negre
- The Javea Town Hall organizes a workshop to teach job-seeking skills to young people
- The International Festival in Javea to take place 28 to 30 June
- A special booklet captures the magic of Javea's Nit dels Focs

April Articles
- The Department of Education in Javea organises a children's theatre workshop
- The Fiestas in honour of Jesus Nazereno bring running of the bulls, theatre and music to Javea
- A new BMX circuit opens in the area of Pou de Moro in Javea
- Javea outlines the schedule of activities to celebrate its 400th anniversary as an independent Municipality

March Articles
- Nit dels Focs Xàbia - an event of Local Tourist Interest
- Javea Museum hosts an exhibition on the Central Cinema
- The Old Town of Javea to host concerts every Friday during the spring
- Javea Town Hall fixes up a new view point above the Caleta del Port
- Javea Easter market with over 70 artisan stalls

February Articles
- Javea Council sets up a Local Jobs Creation Board
- Historic Centre Celebrates San Sebastian in Style
- Spain´s Foreign Minister makes official visit to Javea
- Culture Department opens registration period for next quarter´s workshops for people over 30s
- Festive leisure activities for Javea children continue
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